29 Nov
According to a number of studies, over 50% of adults categorize their skin as sensitive ¹, but the term “sensitive skin” means different things for everyone. In an article from the Expert Review of Dermatology, sensitive or reactive skin is defined as: “the occurrence of abnormal stinging, burning, pain, [itching] and tingling sensations in response to multiple factors, which may be physical, chemical, psychological or hormonal.”² Skin sensitivity can be an isolated occurrence or an ongoing issue caused by conditions such as rosacea...
22 Nov
When you’re a woman-on-the-go, makeup has a tendency to melt or disappear by the end of the day. We’ve all experienced the results of a hard day’s work: flaked mascara, creased eye shadow, worn off foundation and the dreaded lipstick ring. The struggle is real, but we are here as gurus in long-lasting makeup. Like many women, we’ve watched hours of tutorials on baking, caking or any other trend to set our makeup up for success. But, we found that those techniques aren’t practical in...
08 Nov
This is the ultimate guide to choosing an eye shadow that works best with your colors, so gone are the days where your only choices for natural eye makeup are brown or black. We have over 30 mineral eye shadow shades, giving you the luxury of playing with a multitude of colors and textures to create the effortless and chic look you want. However, with all of these options, it may be difficult to choose the most complementary eye shadow color. Today,...
Recent articles
Rosie Huntington-Whiteley Is A Makeup Sponge
Literally, she's a model and Rose Inc's founder—figuratively, she's soaked up 20 years worth of industry veteran beauty tips
The YouTube Exec With A Stash Of Turkish Beauty Staples
"I go on [YouTube] when I need to figure out how to do a lifting face massage or apply metallic...
Tags
