News

When we talk about how to apply eye makeup, we usually mean which colors to use and where to apply them on the eye. But how we apply our eye makeup can take you from struggling with your makeup to creating artful and beautiful eyes. Here are a couple of tips from some of our artists and consultants that have really helped me: When applying eye shadow to the lid, don’t swish. Pat or press the color on with a flat...
I will admit, it took me awhile to change to Longest Lash Thickening and Lengthening Mascara, but now I am a dedicated convert and I am here to spread the word! The texture is thick because we replaced the water found in most mascaras with conditioning algae extracts. It takes a little getting used to, but with a few little tricks from my friends here at jane iredale (including Jane), I have really fallen in love with this remarkable mascara, and now I won’t use...
I love to apply the jane iredale Eye Shadows as eye liner. There are so many colors to choose from, the look can be soft or intense, and it really lasts. To create great staying power, line with a co-ordinating shade of Eye Pencil first, using the Eye Liner/Brow Brush to really work it into the lash line. Next, take the Detail Brush and spritz with Hydration Spray or just moisten the brush under the tap.  Pick up any of our PurePressed Eye Shadows with...