12 Mar
Learning how to properly apply liquid foundation is almost as important as finding the right shade and formula for your skin tone and type. If you apply too much foundation, you may end up with a cakey finish, and if you apply too little the finish could end up sheer. There’s also the question of whether to apply liquid foundation with a brush, a sponge or your fingers. We know how important foundation is— it’s literally the base of your makeup...
20 Oct
Choosing the right foundation is possibly the hardest makeup decision we ever make. In the past, we discussed the benefits of each foundation formula, and how to choose the right foundation for your skin type. So today, we want to give you a few tips on how to choose the right foundation shade match. Visit our Partners Credit: @helenebruland Finding your foundation shade match is always easiest when done in-person. We have hundreds of retail partners across the U.S. with...
30 Jan
Let’s talk about foundation. As the name implies, it is the base that your makeup sits upon. Aside from your moisturizer and/or serum, it is the closest product to your skin. That’s why we have worked diligently to perfect our range of mineral foundations. We always use the purest minerals to ensure they give you a flawless finish when applied. But, we aren’t called “The Skincare Makeup” for nothing! Our foundations (and all of our products) also include ingredients that work...
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