19 Aug
jane iredale is 25 years old, and we’re celebrating a quarter-century of The Skincare Makeup by launching a brand new foundation. That’s right, A NEW FOUNDATION! So, without further ado, meet Beyond Matte Liquid Foundation, a clean, skin-loving foundation with stay-put coverage and a whole lot of benefits. Why Beyond Matte Liquid Foundation? Over the years, we’ve heard all of your recommendations about creating a matte liquid foundation. We knew you wanted this formula as badly as we did, and...
12 Mar
Learning how to properly apply liquid foundation is almost as important as finding the right shade and formula for your skin tone and type. If you apply too much foundation, you may end up with a cakey finish, and if you apply too little the finish could end up sheer. There’s also the question of whether to apply liquid foundation with a brush, a sponge or your fingers. We know how important foundation is— it’s literally the base of your makeup...
11 Jan
Under-eye circles…they’re a part of everyone’s life, and whether you have the occasional dark under-eye circles or they’re an everyday occurrence, it’s important to learn how to disguise them. That’s why we worked with our makeup experts to learn how to conceal dark circles using clean makeup. How to Conceal Dark Circles In general, there are 3 steps to follow when you conceal dark circles: Apply powder foundation to your entire face. This will give you a primary layer of camouflage so...
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