27 Nov
There are three key steps to prevent your eye shadow from creasing and to make sure you have perfect, long-lasting lids: conceal, prime and color. We’ve all had that moment, around 3:00 pm, when you catch a glimpse of your reflection and realize the eye shadow you spent extra time on that morning melted, faded or creased. Luckily, with experience comes wisdom, and we have the perfect three-step process to help you stop eye shadow creasing. 1. Conceal (with Foundation) First,...
30 May
As women on-the-go, we often talk about multitasking makeup. We love when we can use use our foundation as a concealer or our eye shadow as a highlighter—the list goes on. So, when the Pure & Simple Makeup Kit was released, we were very excited. It’s the ultimate makeup kit for women with a busy schedule, and it’s also a great gift for your friends who haven’t tried our products. About the Pure & Simple Makeup Kit Before we continue gushing...
08 Nov
This is the ultimate guide to choosing an eye shadow that works best with your colors, so gone are the days where your only choices for natural eye makeup are brown or black. We have over 30 mineral eye shadow shades, giving you the luxury of playing with a multitude of colors and textures to create the effortless and chic look you want. However, with all of these options, it may be difficult to choose the most complementary eye shadow color. Today,...
Recent articles
Chloe Hall, Director of Brand Initiatives, Starface
The former Elle beauty director talks on press-on nails, postpartum skin, and confidence perfumes
Allison Bornstein, Celebrity Stylist + Wardrobe Specialist
The internet’s personal stylist gets her lip balm from Hermès and makeup advice from a veteran beauty editor
Laura Reilly, Founder, Magasin
On the better-than-Botox treatment, the best deal in skincare, and how she launched her hit fashion newsletter
Tags
