News

jane iredale is 25 years old, and we’re celebrating a quarter-century of The Skincare Makeup by launching a brand new foundation. That’s right, A NEW FOUNDATION! So, without further ado, meet Beyond Matte Liquid Foundation, a clean, skin-loving foundation with stay-put coverage and a whole lot of benefits. Why Beyond Matte Liquid Foundation? Over the years, we’ve heard all of your recommendations about creating a matte liquid foundation. We knew you wanted this formula as badly as we did, and...
Everyone has a go-to makeup look they prescribe to. It might be subtle contour and a rosy nude lip or it could be a retro winged eyeliner look with bold red lips. Our signature look focuses on the eyes— they’re the windows to the soul, right? To create our everyday, natural eye makeup look, we use the Brown Sugar PurePressed Eye Shadow Triple and 5 easy application steps. Take a look at the results below. Prepping Your Eyes Before you start...
Learning how to properly apply liquid foundation is almost as important as finding the right shade and formula for your skin tone and type. If you apply too much foundation, you may end up with a cakey finish, and if you apply too little the finish could end up sheer. There’s also the question of whether to apply liquid foundation with a brush, a sponge or your fingers. We know how important foundation is— it’s literally the base of your makeup...